We’ve all heard those comments that sound something like, “…You know size doesn’t matter” or “You better believe size REALLY matters”. When it comes to the size of your blog, “How big is it?”
Blogging produces results. According to Hubspot’s “The State of Inbound Lead Generation”, businesses that blog as part of their strategy generate inbound leads, increase pages indexed by Google (and other search engines) and attract visitors to a web site. Hubspot’s report goes on to say that once a blog gets to critical mass – somewhere in the range of 20 to 50 articles – median monthly leads increased by 30%. Blogs that had 52+ articles generated leads that were 77% higher than the median result of the 20 to 50 group.