As many of you know, email marketing can be very effective to sell a product or service if it is done properly. By properly, I mean using one of the email marketing providers such as Constant Contact, Strongmail, Vertical Response to name a few. These companies provide mass email services that are both cost effective and are compliant with all laws related to spam/junk email.
According to information from Radicati Group, around 210 billion emails are sent each day. Supposedly, about 70% of those are spam or contain viruses. All the more reason to use a reputable email marketing service provider.
Email marketing can be very effective in promoting a company’s product or service. What about adding some “social” to your email marketing? Ask your email contact to post your content on their Facebook page, Tweet about it or even add it to their blog (if they have one). How about adding a link to your business page on Facebook, or your Twitter page, or your LinkedIn page when you email?
As social media continues to evolve on the internet, give serious consideration as to how to integrate it into your email marketing strategy. Email marketing is very effective in spreading the word about your business. Build your strategy, execute it and add in a little bit of social.