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Is Your Business "Linked"?

Posted by: Jim Harris on 1/18/2010

Categories:
Social Media

I heard someone talking the other day about being on LinkedIn. What the heck is LinkedIn?

According to LinkedIn Learning Center, LinkedIn is the world’s largest professional network that is growing rapidly with over 60 million members. LinkedIn connects people by providing a platform that allows the exchange of ideas, knowledge and opportunities with a broad network of professionals throughout the world.

LinkedIn allows you to create a profile that highlights your experience, education and recommendations from other people. It also allows you to connect with other people - these become your contacts. LinkedIn creates the opportunity for a user to leverage their network of contacts. Instead of looking through the Yellow Pages or doing a Google search for a business need, a LinkedIn user can explore the vast amount of connections that are possible through their network of contacts.

LinkedIn can also be integrated with Twitter and Facebook pages. Both individuals and businesses can create LinkedIn pages. By accessing these tools, anyone or any business can use these online tools to increase visibility, connect with others and grow a business or find opportunities that might otherwise not be accessible because of the internet.

LinkedIn is a valuable tool that if used properly can add tremendous strength to a personal or business marketing strategy.