Is there a way to market to over 400 million people for free? Yes you can, if you have a Facebook page for your business. Facebook allows any business to create a Facebook profile, commonly referred to as a business page, that any Facebook user can become a "fan" of.
Why would a business create a Facebook profile in the first place?
Let me share some interesting facts with you about Facebook:
- More than 400 million active users
- 50% of active users log on in any given day
- More than 1.5 million local businesses have active pages on Facebook
- Pages have created more than 5.3 billion fans
Would your business benefit from having a Facebook page? It depends on whether you want to invest the time and energy to create the page and add content on a continuous basis.
Having access to over 400 million people for free is one thing - Taking advantage of this is another.
To learn how to set up your business page, click here.